In collaboration with the, Papadopoulou Biscuit company, M art conceived and carried out a long lasting campaign that resulted in two art exhibitions in Athens and Volos. The idea was to inspire artists to design the special edition packaging for Caprice wafers. The communication of the campaign, the organization of a pan-hellenic open call, the evaluation and selection of the final pieces, the composition of the panel of juries, and finally the curating of the exhibitions, were all under M art’s responsibility. The main aim was to promote a commercial product differently. It has been a remarkably successful action.
